Member Spotlight: Taylor Shapiro
“Stay healthy, keep your relationships, and continue to pursue things that make you happy.”
WHAT DO YOU DO AND WHAT LED YOU TO THIS CAREER?
I am the President of Sunrise Brands. We are a one-stop-shop for mass-market apparel retailers
such as Kohl’s and Macys to buy clothes from. We design, source and brand for them. We work
with over 25 retailers nationwide and would characterize the industry as more of the commodity
aspect of fashion. This is my family business so I’ve been involved since I graduated college.
WHAT IS THE NAME AND AGE OF YOUR KIDS?
My daughter Sunday is 3 years old.
WHAT IS THE MOST REWARDING ASPECT OF BEING A FATHER?
The obvious answer is getting the chance to teach your kid everything, and it’s a cliché because it’s
true. The most rewarding part for me has actually been how my work/life balance has been put
back into perspective and how I appreciate family time more.
AND WHAT IS THE MOST CHALLENGING?
Controlling my emotions and maintaining patience. It’s easy to get frustrated when your child
doesn’t listen to you but losing your cool doesn’t make things any easier.
WHAT HAS BEEN YOUR GREATEST CAREER ACHIEVEMENT THUS FAR?
In my mid 20s I spent years living in China working in the factories that produced all our apparel. I
found them, trained them, and built relationships with them, and we still use many of the same
suppliers to this day. By the end of my stay I had opened my own sourcing office and was exporting
millions of clothes a year for my Company. It’s a time in my life I will never forget.
WHAT IS YOUR BEST ADVICE FOR SOMEONE NEW TO YOUR INDUSTRY?
You can have the most creative concept with the most unbelievable branding and have all the
influencers wearing it all over Instagram….. but when push comes to shove this is still the fashion
industry so when your customer buys it, it better fit and feel comfortable because that is what you
will be judged. It’s all about the product!
WHAT IS YOUR BEST ADVICE FOR A NEW DAD?
Make sure you keep ‘me time.’ Stay healthy, keep your relationships, and continue to pursue
things that make you happy. Parenting is a long-game.
WHAT IS YOUR CURRENT FAVORITE ACTIVITY WITH YOUR KIDS?
Dancing with her to non-show tunes music.
LYRICS TO LIVE BY:
“Just Keep Truckin’ On” – Grateful Dead
Follow Taylor at @taylormadepic